Triggering sustainability communication in a B2B context: combining action research and sensemaking
نویسندگان
چکیده
Purpose The paper explores processes associated with the adoption of corporate sustainability communication in a B2B context. It employs combined action research and sensemaking approach to document moments that precede initiation external communication. Design/methodology/approach is outcome an project, where we examine case one industrial company was silent on its multiple sustainability-related practices, but recently decided become more transparent outside world. A processual adopted show how organisational non-organisational members actively participated meaning co-construction. Findings Corporate silence can be disrupted by triggering events cause sudden realisation for members, eventually leading inside organisation. Once this occurs, possibility externally communicating appears feasible strategic pursue. We different actors are involved co-construction entire process unfolds. Practical implications sheds light complexity communication, involved. This useful consider order couple other practices. Moreover, opens window opportunity various societal actors' interventions shape role content Originality/value offers original, theoretically informed methodological contribution literature coupling research. employed internal reporting processes, area has received scant attention.
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Social media is becoming increasingly important during crisis situations. Affected people are now enabled to provide helpful on-site information, and emergency service organisations can use social media to inform people and communicate with them. This study addresses how different communication roles in social media affect sensemaking during crises situations. To this end, we conducted a study ...
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ژورنال
عنوان ژورنال: Accounting, auditing & accountability
سال: 2021
ISSN: ['2051-3151', '0951-3574']
DOI: https://doi.org/10.1108/aaaj-08-2019-4125